“All it took was a passion and an unyielding spirit.”
Fueled by the refusal to let others push them to the back of the crowd while they took center stage. After watching a year’s worth of work torn down around them by misfortune, they picked themselves up and set their sights on the spotlight at the end of the tunnel. As they drew our inspiration from athletic dancers and eloquent hip-hop artists, they noticed one common spark in the way their hips swayed, the instruments struck a note, or the words fell from their mouths to the microphone: Fearlessness. Ignoring the potential to fail or the allure of success, these talented men and women strove to solely let their dreams and potentials shine in the light.
That’s why Foreground Clothing exists: They aim to echo the dedication and determination of those artists and athletes who pour their hearts into their creations. From the aerial twists and expertly timed movements of a dancer to the rhythmic poetry of a rapper’s fresh verse, Foreground seeks to combine the essence of these passions with the stylish of their urban clothing. Their clothing speaks for the artists they adorn: They’re not afraid to be criticized, to let our work speak for itself, or to show their peers that they’re tired of backing down from a challenge. They exist to let those around us know that art is worth something and that every artist who refuses to accept second place deserves more than fifteen minutes of fame.”
Visit them at www.foregroundclothing.com
Our Facebook: www.facebook.com/
Here’s an interview with their co-founder, Wilson Leung:
When was the brand founded?
We first started our clothing venture back in Dec.2011. As a primitive clothing brand, we have gone through many ups and downs during our establishment. There are lots of new things that are new to us and we are still learning bits by bits as we progress. We didn’t launch our company into full scale until summer of 2012 as Foreground. I have always been a fan of the Japanese street fashion and pop culture, so from time to time I would purchase Japanese fashion magazines to absorb and learn about the culture. One of my favorite site I constantly visit has to be Hypebeast. It is a great source to update myself about fashion and the latest trends, as it constantly changes. My partner, Penny Lee, is very talented in many ways. From graphic & web designs, photography, to hand crafted art, she self taught everything. Each designs we execute has a meaning behind it, and the accessories you find in our store are hand assembled by us. So lots of thoughts, time, and efforts are being put into each product before we make them available to our customers. It is also that personal touch we put into finalizing our product that makes a differences for our customers’ experience. Like any business, the clothing industry is very challenging. There are thousands of upcoming brands out there, so it’s extremely competitive. It is also because of this challenging nature that we find it fun and enjoyable. There are many things we want to explore for our future releases. We have a good idea of where we are heading so we are very excited.
What were your initial goals when founding the company?
We started our project as a hobby. We just simply want to spread our creativity and to convey our artwork through fashion. Street fashion has always played a role within the dance/hip-hop community. When we see someone rocking our clothing, we feel a sense of accomplishment. Starting out is the hardest step for any business, and it might not be financially rewarding for us in the beginning. But it was definitely emotionally rewarding for us and that’s the first step. There are so much to learn in running a business. Regardless of the success or failure, in the end there is only positive outcome because you learned something and that is what’s most important.
Style/design motto for your company?
When you look at our artwork they don’t quite resemble to any other brand
you see out there. Doing something different is risky, and probably not everyone would buy it. But life is all about taking risk, and the same goes for business. There is no point of doing the same thing all other brands are already doing out there. How you make your image unique is what make you stand out. In Foreground we are the forefront of every encounter – the leader, and not the background of someone else’s.
What are some of your stand out designs?
One of our most popular design has to be the City Bound Crew. Me and my partner grew up in the opposite pole of California. I grew up in SoCal after I moved to the states from Hong Kong, while my partner grew up from NorCal. Often times we see lots of shirts out there that only represents one but not the other. So we decided to come up with a design that represents both. Lots of customers find that design very unique because a lot of them live in NorCal, but they attend school here in SoCal. So it works perfectly for them. It works perfectly for us.
What designs do you have in the works for future seasons?
We are working on some new projects and will remain confidential at the moment.
Some of the new stuff we will carry for our future project will include hats and bracelets.
When you say you make gear for the dance community, what made you want to focus on this particular community in the first place?
Back in college we were active members of the dance scene. Throughout the years we have always been taking hiphop lessons from time to time. It was a way to relief stress from school. I was a member of the Street Dance Collective and VSU Modern from UCLA. A little shout out to VSU Modern, you guys truly made me love dancing more than anywhere else I’ve been. Although I’ve only participated the team for two short years, you guys are truly amazing. Its a great fam. Coming from a dancing background, we know we all have one thing in common: we want to be seen; we want to be known on stage. All the hard work we pour into mastering each dance move late at night in the parking lot will be paid off on stage. That recognition is something that everyone wanted. There are lots of sacrifices, but it’s well worth it. Cool sneakers and outfit translates our individualism, and the dance movement speaks for our personality. It’s all about self expression.
How would you describe dance culture and what’s your place in it at the moment?
Back in the days in our high school years before hiphop dancing was taken to the mainstream by the media,me and a few other friends would just session in our garage after school and weekends. We were never pros, but we can careless because we love what we were doing. There was no one to judge us because we had our own space. The dance scene has evolved so much with active promotion by the media these days. When it hits mainstream it just exploded. We see more and more young children taking hip-hop classes and such. I wish I could’ve discovered hip-hop dancing when I was much younger, but there isn’t such thing in Asia then. Nowadays its everywhere across the globe, it’s just amazing. Hiphop is all about spreading love and knowledge and we hope it continues to stay that way.