THE WORLD OF DANCE MISSION:
Today’s consumers are becoming constantly overwhelmed with seemingly limitless events, tours, concerts and content. The ability to stand out now, more than ever, requires the imagination, discipline and insight to apply the capabilities of the future today. Our mission is to design and execute state of the art branding, marketing, production and public relations strategies for World of Dance as a global entertainment brand.
The team is made up of a collective of highly creative business development and media marketing strategists, all experts in their respective fields, that have been brought together to provide a team approach encompassing all the key elements needed for a successful campaign, tour or venture. World of Dance has identified a void in the industry between media agencies and promotional agencies and how event tours are generally built and marketed. Typically in today’s landscape, tours have been marketed in mass, hitting as many consumers as possible in the shortest period of time and hoping for attendance to grow. For most event promoters, the key strategy has been to build attendance over time and eventually hope to create enough value to generate revenue from both attendance and sponsors. For large tours with large media budgets that might work, but the reality is, in that model you are over paying on the media and wasting impressions. In addition, in the current environment the building of attendance can be a long slow process; as well as costly.
Our approach with World of Dance has been to build this as a brand, targeting a core audience as a base providing the necessary promotions, lifestyle attachments, engagement opportunities, social media outreach, PR outreach and merchandising necessary to successfully grow sponsor involvement, drive attendance and grow a successful series. Sponsorship is more than a mechanism of advertisement. While overall impressions are important, with World of Dance, sponsorship becomes a partnership that seamlessly integrates your brand into the emerging lifestyle community of Urban Dance.
